The Merchant Magazine
The Merchant was an A3 in-store newspaper directed at CEF staff. This was used to keep current and new staff up to date with the latest offers, product news, promotions and industry information.
During the development of the CEF brand in 2017 The Merchant was transformed from an A3 newspaper into a A5 booklet and maintained all of the same information but in a more condensed format utilising updated brand guidelines and styling.
